PPC stands for “pay per click” a form of online marketing in which advertisers can pay a fee each time one of their ads is clicked.
Put simply, it’s a way of buying visits to your website, rather than “earning” those visits organically (through SEO for example).
Search engine marketing in particular on Google, is the most popular form of PPC. Google PPC allows you bid for placement on Google’s 1st page of results for any search term you like. For example, if we bid for the search term “dentist in chester” our ads can show up at the very top of the search results (above organic results)