Better paid media. Personally managed.
Freelance Google Ads & paid social management.
I’m Jaimie Creek. With 15+ years’ experience in paid media, I help businesses get more from their advertising and give agencies an experienced pair of hands.
You’ll speak directly with me, and I’ll be the person managing your campaigns.
Spending more. Getting less?
When performance slips, you need to know what’s changed and where to focus. I look at the account, the tracking and what happens after the click.
Start with an initial review
Find out what’s driving the increase.
Higher click costs, a change in traffic or a weaker conversion rate can all push up your cost per lead. The response depends on the cause.
- Compare performance before and after the change
- Check search terms, budgets and campaign settings
- Review conversion tracking and the landing page
Connect campaign performance to lead quality.
A low cost per enquiry means little if those enquiries never become customers. I look at who you’re attracting and what the platforms are learning from.
- Review targeting, search intent and ad messaging
- Check forms and qualification questions
- Explore how qualified leads feed back into reporting
Understand what your advertising is delivering.
You should know where your budget goes, what it produces and what’s being done next. I start by checking the numbers behind the reports.
- Check that conversion goals reflect your business
- Separate useful results from reporting noise
- Set clear priorities for the next stage of work
Every account is different. The review determines the next step.
The right support. Where you need it.
Ongoing management, a fresh pair of eyes or help fixing a specific problem. We’ll agree the scope around your account and your goals.
Google Ads
Make your search budget work harder.
Hands-on management of your Google Ads account, from campaign structure and search terms to bidding, budgets and ongoing optimisation.
- Account setup, reviews and restructuring
- Campaign management and testing
- Conversion tracking and useful reporting
Paid social
Give your campaigns a clearer direction.
Meta advertising built around your audience, offer and conversion goal. I bring structure to campaign delivery and a clear plan for testing what works.
- Facebook and Instagram campaign management
- Audience, offer and creative testing
- Lead generation and conversion measurement
Audits & strategy
Know what to fix and what to build on.
An independent assessment of your advertising, with findings explained in plain English and a practical order of priorities. Useful before a handover, a rebuild or a change in budget.
- Account and performance diagnosis
- Tracking and conversion goal reviews
- Prioritised recommendations and next steps
Landing pages & tracking
Follow the journey beyond the ad.
Campaign performance depends on what happens after someone clicks. I review the message, page experience and measurement so we can identify where potential customers are dropping away.
- Landing page reviews and improvements
- GA4 and Google Tag Manager support
- Form, call and conversion tracking
You’ll work with me. Jaimie.
Freelance Digital Marketing Consultant. The person behind SmartPPC.
I’ve spent more than 15 years working in paid media, supporting businesses and agency teams across B2B and B2C.
More about meYou should never have to chase the person managing your advertising.
Who’s actually working on your account? What’s being done? Are those enquiries turning into business? You should have clear answers. Here’s what you can expect when you work with me.
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You can get hold of me
You’ll have direct contact with me, regular updates and an agreed schedule for calls. You shouldn’t have to chase to find out what’s happening.
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I manage your campaigns myself
The specialist you speak to is the person planning, building and optimising your campaigns. Your account won’t quietly be handed to someone else.
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Lead quality matters
Form submissions only tell part of the story. I work with you to understand which enquiries become qualified opportunities and customers, and where tracking needs improving.
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Reports come with an explanation
You’ll understand what changed, what it means for your business and what I’m doing next. Clear priorities alongside the numbers.
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Your accounts stay yours
You retain ownership of your advertising accounts and campaign history. Management runs on 30-day rolling terms, with no long-term tie-in.
Part of your team. When you need me.
Freelance paid media support for agencies.
Need an experienced specialist to take on accounts, cover a busy period or help your team solve a performance problem?
I can work behind the scenes or alongside your team, with the scope and client communication agreed from the start.
- Ongoing account delivery
- White-label support
- Audits and second opinions
- Additional team capacity
Start with a conversation. Leave with a clearer direction.
Tell me what’s happening with your advertising. We’ll work out whether I can help and the most useful next step.
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Arrange an initial call
Send me your details and preferred availability. I’ll get back to you to agree a suitable time for a free, 30-minute conversation.
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Take an initial look
If you’re already advertising, we can arrange read-only access for a free initial review of the main issues.
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Agree the next step
I’ll explain the priorities and recommend a scope of work, whether that’s a detailed audit, a specific fix or ongoing management.
The free review is an initial assessment. Detailed audits and implementation are scoped and agreed separately.
Request a callA few things you might ask.
View all FAQs
Do you work with businesses or agencies?
Both. I work directly with businesses on their Google Ads and paid social, and support agencies that need additional expertise or delivery capacity.
Can you review an existing account?
Yes. We can start with a free initial look using read-only access. That helps establish what needs attention before we agree any changes or ongoing work. Detailed audits are scoped and priced separately.
Will I work with you directly?
Yes. I’m your point of contact and the specialist doing the paid media work. If a project needs any additional support, we’ll discuss that as part of the scope.
How much does your support cost?
It depends on the work involved, the complexity of the account and the level of support you need. After our initial conversation, I’ll provide a clear scope and fee before any paid work begins.
Am I tied into a long-term contract?
No. Ongoing management runs on 30-day rolling terms. We’ll agree the scope, fee and notice arrangements before work starts.
Do I need to move my advertising account?
No. Your existing accounts stay in your ownership. You grant the access needed for the agreed work, and you keep visibility of your campaigns and data.