What is Social PPC
Social PPC (Pay Per Click) is a form of paid digital advertising that is specific to Social Media platforms such as Facebook or Twitter.
Unlike Google Search Engine Ads , social PPC ads can be targeted at groups of people based on demographics, interest in topics, where they live and much more. Typically, your ads will appear in a users “feed” or “timeline” and advertisers can use two types of bid strategies: CPM (Cost Per Thousand Impressions) or CPC (Cost Per Click).
There are almost endless possibilities to gain additional website traffic from Social Media. Facebook has more advertising option than ever, Twitter offers promoted tweets and profiles, LinkedIn advertising and marketing solution is ideal for B2B marketing, and of course there is Instagram.
Snapchat, Facebook Messenger and WhatsApp have all begun to offer advertising options too.